Dorothée works as a branding consultant for entrepreneurs in the fashion, design and lifestyle industry. With business consultant Juliette Plantenga, they run TBBG (www.tbbgallery.com) and support different start ups and scale-ups in their international business growth. Dorothée analyses brands, developes strategies in order to create a strong brand experience. But It al starts with the entrepreneur/designer. Do they have a strong vision, signature, and story to tell? That’s the base of creating a strong brand. And when you want to create fans and followers, you have to create your unique brand experience so that consumers become and stay loyal to your brand. Dorothée has a strong creative background. She studied at two art academies in the Netherlands (KABK & Codarts). Therefore she can analyse creative people and processes quickly and effectively. Her working experiences at broadcast – and new media-companies and the fashion and design industry make her unique. She knows how important the presentation and communication of a brand is.
P1 MASTERCLASS: PROMOTION
Marketing is worthless, authentication is magnitizing! During this masterclass you will learn more about fashion branding. Making you aware of who you are as a designer, what you stand for and what makes you so unique. Branding isn't a 'marketing trick', but needs to be an extension of whom you are and what you stand for as a designer. Learn during this masterclass how branding can be used to position yourself stronger in the market.
A freelance fashion writer, consultant and stylist, Philippe Pourhashemi was born in Tehran in 1976. He grew up in Paris, before moving to Scotland to study Foreign Languages. In 2005, he graduated with a PhD in Cultural Studies, looking at young graduates starting their careers abroad. He has worked for fashion companies in Paris, Berlin and Barcelona, including Balenciaga, Wunderkind and Rochas. He writes and styles features for Metal and Fucking Young in Barcelona, Behind The Blinds in Brussels, Contributor in Stockholm, Veoir in New York and Dash in London. He has contributed to Diane Pernet's blog, A Shaded View on Fashion, since 2008. Working as a coach for Wallonie-Bruxelles Design/Mode since 2013, he advises young designers who sell collections abroad. He has sat on several international jurys, from the Austrian Fashion Association in Vienna to the Atelier Chardon Savard in Paris and the Mittelmoda Awards in Vicenza. An avid traveller, he likes to explore exotic fashion weeks and unexpected destinations whenever he can.
P2 MASTERCLASS: PRODUCT
The masterclass explores the concept of the signature and how designers can develop it through their products. Faced with a growing market and ruthless competition, independent designers have to make their garments strong, readable and distinctive, finding codes they can push and rely on within their collections.
Raïssa Verhaeghe holds several masters in Law and an MBA in International Business Management. Her career started by mere coincidence in the field of fashion: Building and developping the company of the Belgian designer Veronique Branquinho from the early start till almost 10 years later. This experience still counts as one of the most valuable as this has given her profound knowledge in every aspect of the creative and fashion industry process. After holding a key management position at BVBA 32 for about 4 years (the company behind Ann Demeulemeester and Haider Ackermann), she founded “Raver” and consults on brand- and business development, brandpositioning, on contracts within the creative industry; works on start-ups as well as on mature brands, as well as on operational aspects in fashion companies. Accelerating the international development of the Belgian luxury leathergoods house Delvaux on wholesale and retail level, was one of her major accomplishments.
Her drive for the fashion and luxury industry comes from a sincere passion for and interest in creativity, creative thinking, design and esthetiscs. She sits on advisory boards, in the board of directors of A.F. Vandevorst, guestlectures at several international design institutes and coaches young designers.
P3 MASTERCLASS: PRICE
Learn during this masterclass the basics of pricing in the Fashion Industry: Do's and Don'ts + Theory and Practice + Business case studies (problems, approach, recommendations), taking into account pricing issues encountered by designers.