FASHIONCLASH Festival 2017 is just around the corner: 29 June till 2 July to be exact! And it promises to be yet another great edition, celebrating fashion and presenting the future talents of the world! Expect an unique 4-day festival program complete with fashion shows showcasing a new generation designers, a mind-blowing exhibition, a designer market, theatre and dance performances, Fashion Talks, workshops, party’s, special projects and much more. This one of a kind annual fashion festival gives promising young talents from across the globe the opportunity to present their work to a diverse international audience and industry professionals. The 9th edition will showcase more than 150 talents from all over the world. Also several designers and artists from Maastricht/Limburg will be part of the program, such as the MAFAD graduates, Joelle Boers, Ebby Port, Peace Stone Studios, Maarten van Mulken, Bluedenîmes, Minou Lejeune & Tyson Ernste, Juliëtte Heijnen, Marlou Breuls, SOOLZTER and STRIKKS.
Through this year's theme ‘Fashion Makes Sense’ FASHIONCLASH focuses on the 'senses' and 'making sense' in relation to fashion. In a time in which society approaches fashion and the world mainly as visual phenomena, and the fashion industry faces heavy discussion for being the second most polluting industry in the world, FASHIONCLASH raises the question: (Why) Is Fashion Losing Sense? Does Fashion Make Sense nowadays?
We live in a rapidly changing world where progress is accompanied by environmental pollution and ethical issues. The fashion world is a mighty billion industry, and like no other is able to create an illusion and seduce us humans and excite our senses. Today's fashion industry is a reflection of society with a strong focus on aesthetics. Our society approaches fashion as a purely visual phenomenon and doesn’t always see the nature of the interaction with the body (of the wearer), despite the fact that fashion is the most intimate form of art, as it is literally worn “on the body”! As a second skin, clothing also enables us to express ourselves and helps us make sense of the world.
How can we use fashion to truly connect with our body instead of being just a simple aesthetic of symbolic phenomenon? How can we (re)connect with ourselves and the world through fashion? How can fashion (designer & industry) nowadays truly connect with the body and human-being? With 'Sense' FASHIONCLASH puts the focus on the senses and the sensory experience of fashion in a world that is dominated by visual sensations. With 'Fashion Makes Sense' FASHIONCLASH wants to examine the relationship between fashion and the human body. Fashion as a means to connect yourself to the world and to enrich a bodily experience. The playful double meaning of 'Fashion Makes Sense’ also aims at stimulating designers, the industry and the public to think about the current state of the fashion industry. What is the importance and role of fashion in our society and how can fashion contribute to a better world and well-being?
More information: www.fashionclash.nl
Photos: Team Peter Stigter